Google has its own motivation and construct for the wireless spectrum. Google can be able to make more advertising with the help of this wireless spectrum. This spectrum I beneficial for the other companies like Intel, Microsoft, and Motorola as they could sell more products and services to consumers who use this unlicensed spectrum. NAB and other Wireless companies, such as Verizon are opposing the use of white spaces because they have their own business motivations for opposing the use of white spaces. In order to support the white space campaign Google has announces for the websiteFreetheAirWaves.com. In terms of Google white space is the space of unused frequencies in the range traditionally defined forTelevision channels.

Google and some other leading companies wants to transform this range from licensed, like TV where specific frequencies are granted exclusively to a specific channel, to unlicensed, like Wi-Fi where anyone can use it. They call it Wi-Fi on steroids. The spectrum would enable longer-range, higher data rate, and faster wireless connectivity for all types of gadgets.