HD Guru reports that Sony is preparing to lower the price of platinum Blu-ray BDP-S350 $ 100 for stores to sell $ 300 in September.

Suddenly, Funai will also reduce prices of its readers (also found under the Philips / Magnavox, Sylvania and Insignia) from $ 50 to $ 250 in order to remain competitive in the marketplace. Sony is also preparing a Blu-ray high-end, the BDP-S550, $ 399 for early October.