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HP India announces its new consumer strategy which includes new technology, design, service, style, insight and information.

The company launched a 20-inch entertainment notebook “The Dragon”, the HP TouchSmart and the HP iPAQ 512 Voice Messenger

HP has focused on the concept of lifestyle computing with the introduction of several category-firsts, in a way making the Ultimate Digital Entertainment experience a reality for the consumer

By the end of the current financial year HP plans to further strengthen its leadership with an aggressive ‘Go-to-Market’ strategy and expand its network partner across 2000 cities.

Acc. to Rajiev Grover, Head-Consumer Products, Personal Systems Group, HP India, the new range has been conceptualized after extensive research to offer the best Digital experience to consumers.

The HP touchsmart is priced at Rs. 99,990 onwards. The ‘Dragon’ HP Pavilion HDX 2000 Entertainment Series notebook is priced at Rs. 1,10,990 onwards. The HP Pavilion Slimline s3000 series PC is priced at Rs. 39,990 onwards and the HP iPAQ 512 Voice Messenger is priced at Rs. 14,000.